Overview

A fast-growing real estate managing broker approached us to develop and execute a full-funnel marketing campaign targeting homebuyers and sellers across key California markets. The agent's brokerage needed more qualified leads, but his digital presence lacked the strategy and structure to generate consistent, meaningful engagement.

We partnered with his brokerage marketing and sales teams to design a smart, data-driven growth campaign focused on driving high-quality leads, increasing brand visibility, and delivering measurable results that support their sales goals.

Objectives

• Increase inbound qualified leads by 40% over 90 days
• Establish a consistent flow of marketing-qualified accounts (MQAs)
• Improve brand authority across key channels (LinkedIn, Google)
• Shorten sales cycle through better lead nurturing and targeting
• Support sales with high-converting assets and retargeting funnels

Our approach

Audience & ICP refinement

Results (in 90 days)

A fast-growing real estate services company approached us to design and execute a full-funnel marketing campaign targeting brokerages and real estate firms across California. Their sales team needed qualified leads, but their digital presence lacked the strategic foundation and structure required to generate meaningful engagement.

• +63% increase in qualified inbound leads
• 4.8x return on ad spend (ROAS) across paid platforms
• 38% reduction in cost-per-lead (CPL) vs. previous efforts
• 42% shorter average sales cycle for nurtured leads