Overview

A rapidly growing real estate managing broker approached us to design and execute a comprehensive full-funnel marketing campaign targeting homebuyers and sellers across key Nevada markets. While the brokerage needed more qualified leads, their digital presence lacked the strategic direction and structure necessary for consistent, meaningful engagement.

We partnered with their marketing and sales teams to develop a data-driven growth strategy centered on generating high-quality leads, increasing brand visibility, and delivering measurable results tied to their sales goals. As part of the campaign, we leveraged LinkedIn marketing to expand professional reach, build credibility, and connect with high-intent prospects through targeted content and lead-generation efforts.

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Objectives

• Achieved a 40% increase in inbound qualified leads within 90 days
• Built a steady pipeline of marketing-qualified accounts (MQAs)
• Strengthened brand authority across high-impact channels, including LinkedIn and Google
• Reduced the sales cycle through enhanced lead nurturing and precise audience targeting
• Empowered the sales team with high-converting content and strategic retargeting funnels

Our approach

Audience & ICP refinement

Results (in 90 days)

A fast-growing real estate services company engaged us to develop and execute a full-funnel marketing campaign aimed at brokerages and real estate firms across California. While their sales team needed a steady pipeline of qualified leads, their digital presence lacked the strategic direction and infrastructure necessary to drive consistent, high-value engagement.

• Generated a 63% increase in qualified inbound leads
• Delivered a 4.8x return on ad spend (ROAS) across paid media channels
• Reduced cost-per-lead (CPL) by 38% compared to previous campaigns
• Shortened the average sales cycle by 42% for nurtured leads