Overview

A fast-scaling real estate tech company approached us to design and execute a full-funnel marketing campaign promoting free trials and demos to brokerages and real estate teams across North America and Europe. While their sales team needed a consistent flow of qualified leads, their digital presence lacked the strategic foundation to drive meaningful engagement and conversion.

We collaborated closely with their marketing and sales leadership to launch a data-driven growth campaign focused on generating high-quality pipeline through trial sign-ups and demo requests, boosting brand visibility, and delivering measurable ROI.

Objectives

• Increased inbound qualified leads by 40% within 90 days through targeted trial and demo campaigns
• Established a steady flow of marketing-qualified accounts (MQAs) to fuel pipeline growth
• Strengthened brand authority across key B2B channels, including LinkedIn and Google
• Shortened the sales cycle with improved lead nurturing and precision targeting
• Supported sales with high-converting assets and retargeting funnels designed to re-engage trial users and demo prospects

Our approach

Audience & ICP refinement

Results (in 90 days)

Over 90 days, we increased inbound qualified leads by 40% and built a steady stream of marketing-qualified accounts (MQAs). We improved brand visibility across key B2B channels like LinkedIn and Google, helped shorten the sales cycle through better lead nurturing and targeting, and equipped the sales team with high-converting content and retargeting tools to close more deals.

• Increased inbound qualified leads by 40% within 90 days
• Established a consistent flow of marketing-qualified accounts (MQAs)
• Enhanced brand visibility on LinkedIn and Google
• Shortened the sales cycle and supported sales with targeted nurturing and high-converting content